Key Points
-
Buffett’s investment philosophy helped him crush the market between 1964 and 2024.
-
His strategy relies on buying shares of companies he understands well when they are trading at reasonable levels.
-
It’s not at all easy to emulate Buffett’s style, but it’s possible.
-
Warren Buffett is widely considered to be the greatest investor of all time. That’s not an official title, but there is tangible data supporting the Oracle of Omaha’s stellar reputation. As the head of Berkshire Hathaway (NYSE:BRKA) (NYSE:BRKB), Buffett delivered average annual returns of more than 19% over six decades. It’s hard enough to beat the market over a single 10-year period. Doing it for 60 years is extraordinary. But can investors still apply Buffett’s principles in today’s market? Let’s find out.
Image source: Getty Images.
Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a “Double Down” signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same “Total Conviction” signal is flashing for a company 1/100th the size of Nvidia. Continue »
The Warren Buffett way
Buffett’s investing strategy sounds simple on the surface. It boils down to buying shares in companies with strong moats at attractive prices and holding onto them for a long time. However, there is a lot more hiding under the hood. And we can glean important lessons from certain details.
For instance, Warren Buffett has historically avoided certain sectors, including technology. That doesn’t mean Berkshire Hathaway has never invested in any tech company. But Buffett himself focuses primarily on relatively simple businesses he understands well, that generate steady cash flows, and have business models that remain more or less unchanged over the long run.
This is an important aspect of the Oracle of Omaha’s investing philosophy. The easier it is to forecast a company’s future cash flows, the easier it tends to be to determine when it is trading at an attractive price, since, according to one school of investing, a business’ intrinsic value is just the value of all of its future cash flows discounted at an appropriate rate.
Buffett’s long-term mindset is another important aspect of his strategy. It’s always difficult to predict a stock’s short-term movement, but as Benjamin Graham, Buffett’s mentor, once said: “In the short run, the stock market is a voting machine. But in the long run, it is a weighing machine.” Since value drives long-term performance, short-term volatility is no reason to panic-sell.
Staying put over the long run also grants investors tax advantages while putting the magic of compounding to good use, especially with dividend stocks. This isn’t quite all there is to Buffett’s strategy. But it’s a good start.
Here’s how to do it
Emulating Buffett isn’t easy. Investors certainly shouldn’t expect returns similar to those of the Oracle of Omaha. If it were easy to pull that off, any number of Wall Street hedge fund managers would, but in fact, many of them fail to do so. Warren Buffett once bet $1 million that a low-cost index fund would outperform a group of hedge funds over a decade.
Buffett won the bet hands down, and that’s another important lesson we can take from the man’s philosophy. For many investors, it’s best to simply buy low-cost index funds that track major indexes. The Vanguard S&P 500 ETF (NYSEMKT:VOO) is a good option in that vein. It has a low expense ratio of just 0.03% and closely tracks the performance of the S&P 500.
This approach is superior for many people. Index funds can offer excellent long-term returns with minimal fees and time spent doing research. But for investors who insist on picking individual stocks, Buffett’s approach can also work. Investing in businesses you know and understand well is an important first step.
Making sure the company in question has a moat that allows it to maintain a solid position in its market over the long run is another key box to check. Next, always remember that valuation matters. Even an excellent company with a wide moat can underperform broader equities for investors who purchase its shares at the wrong time. Finally, it’s important to stay the course.
That includes keeping your position intact — or adding shares — amid a bear market, and selling only when certain conditions are met, such as a material change in the business’ outlook. Investors who apply this playbook can beat the market over long periods, although perhaps not to the extent that Buffett has.
Should you buy stock in Vanguard S&P 500 ETF right now?
Before you buy stock in Vanguard S&P 500 ETF, consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Vanguard S&P 500 ETF wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider when Netflix made this list on December 17, 2004… if you invested $1,000 at the time of our recommendation, you’d have $335,171!* Or when Nvidia made this list on April 15, 2005… if you invested $1,000 at the time of our recommendation, you’d have $1,000,640!*
Now, it’s worth noting Stock Advisor’s total average return is 823% — a market-crushing outperformance compared to 208% for the S&P 500. Don’t miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.
See the 10 stocks »
*Stock Advisor returns as of November 14, 2026.
Prosper Junior Bakiny has positions in Berkshire Hathaway. The Motley Fool has positions in and recommends Berkshire Hathaway and Vanguard S&P 500 ETF. The Motley Fool has a disclosure policy.
