Michael Kitces
Media. Technology. Wealth.
Retirely is a retirement news site with a live newsroom, a public directory of every SEC- and state-registered advisory firm in the United States, and a place where registered advisors publish under their own name. Readers get all of it without a subscription. Advisors and publishers pay for placement, and paid placement is labelled.
A live newsroom
Markets, Social Security, taxes, good news and your local weather, all day. Syndicated stories carry their source; every contributor submission is read by an editor first. Registered advisors publish under their own byline and answer the day's headlines with an Advisor Take.
Read the newsroomDistribution that sends readers straight to you
Stories run across the newsroom, partner sites like MarketBeat, and Google. Readers go directly to the client, never through a lead form we resell.
How it worksA directory built from public filings
Every SEC- and state-registered advisory firm, from Form ADV: assets, fees, clients and disclosure history in plain English. Open to search. Yours to claim.
Search the directoryThere is more retirement content than anyone can read, and most of it is selling something.
Retirely filters it: a live wire of the stories that matter to people in or near retirement, read by an editor before it goes live, next to the public data that lets a reader check who is advising them.
We put two sides in one place that rarely meet: readers making real money decisions, and the registered advisors and publishers who want to reach them. The rules are the same for both.
- Read by an editor. Every contributor submission is reviewed before it runs.
- Sources credited. Syndicated stories always carry their original source.
- Public data. Firm details come from SEC and state Form ADV filings.
- Paid means labelled. Every paid placement says so.
- Your data stays yours. We never sell reader data.
- No lead forms. Readers reach advisors directly, never through a form we resell.
Alex Baron
Retirely was founded by Alexander Baron to solve the fragmentation in digital financial media. With nearly two decades of experience in performance marketing and ad-tech, Alex has built a reputation for operational excellence. His dual focus on digital content and technical infrastructure has established Retirely as a trusted platform where information meets innovation.
Drew Housman
Drew leads strategic partnerships and revenue operations. He has a track record of securing deals with elite organizations like Netflix, Slack, and Samsung, and advising billion-dollar tech startups on content strategy. At Retirely, Drew manages the bridge between our institutional partners and our audience ecosystem.
Drew is also an avid basketball player who played in college at Harvard and professionally in Europe. If you know of a good pickup game, let him know.
Verified data over volume.
Fiduciary standards over trends.
In a landscape of clickbait and commoditized traffic, Retirely stands for precision. Whether you are a reader seeking reliability or a partner seeking ROI, our commitment is to the integrity of the transaction.