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Start your Watchlist588 investment advisory firms are registered with a main office in Michigan, together advising $572B for 302,074 clients. The 100 largest by assets under management are listed below; every figure comes from the firm’s own Form ADV filing.
| # | Firm | Assets | Clients | Staff | Record |
|---|---|---|---|---|---|
| 1 |
Lansing · SEC-registered
|
$246.3B | 134 | 156 | Flagged |
| 2 |
Southfield · SEC-registered
|
$25.1B | 3,917 | 148 | Clean |
| 3 |
Grand Rapids · SEC-registered
|
$22.9B | 94 | 91 | Clean |
| 4 |
Bloomfield Hills · SEC-registered
|
$14.7B | 444 | 17 | Clean |
| 5 |
Detroit · SEC-registered
|
$11.7B | 28 | 33 | Clean |
| 6 |
Bloomfield Hills · SEC-registered
|
$10.5B | 1,737 | 30 | Clean |
| 7 |
Clawson · SEC-registered
|
$10.1B | 123 | 50 | Clean |
| 8 |
Southfield · SEC-registered
|
$10.0B | 24,070 | 435 | Clean |
| 9 |
Portage · SEC-registered
|
$8.4B | 2,331 | 50 | Clean |
| 10 |
Ann Arbor · SEC-registered
|
$6.1B | 30,916 | 471 | Flagged |
| 11 |
Grand Blanc · SEC-registered
|
$5.3B | 3,454 | 33 | Clean |
| 12 |
Lansing · SEC-registered
|
$5.3B | 2,549 | 39 | Clean |
| 13 |
Southfield · SEC-registered
|
$5.0B | 7,365 | 62 | Flagged |
| 14 |
Williamston · SEC-registered
|
$4.6B | 5,614 | 136 | Flagged |
| 15 |
Holland · SEC-registered
|
$4.4B | 13,831 | 66 | Flagged |
| 16 |
Bloomfield Hills · SEC-registered
|
$4.0B | 404 | 25 | Clean |
| 17 |
Southfield · SEC-registered
|
$4.0B | 9,677 | 116 | Flagged |
| 18 |
Plymouth · SEC-registered
|
$3.8B | 32 | 20 | Clean |
| 19 |
Grand Rapids · SEC-registered
|
$3.3B | 26 | 18 | Clean |
| 20 |
Grand Rapids · SEC-registered
|
$3.3B | 804 | 31 | Clean |
| 21 |
Ann Arbor · SEC-registered
|
$3.0B | 1,274 | 26 | Clean |
| 22 |
Kentwood · SEC-registered
|
$2.9B | 8,302 | 131 | Flagged |
| 23 |
East Lansing · SEC-registered
|
$2.8B | 20 | 1 | Clean |
| 24 |
Grand Rapids · SEC-registered
|
$2.7B | 993 | 18 | Clean |
| 25 |
Plymouth · SEC-registered
|
$2.7B | 44 | 3 | Clean |
| 26 |
Bloomfield Hills · SEC-registered
|
$2.6B | 158 | 19 | Clean |
| 27 |
Birmingham · SEC-registered
|
$2.5B | 152 | 17 | Clean |
| 28 |
Northville · SEC-registered
|
$2.2B | 775 | 20 | Clean |
| 29 |
Holland · SEC-registered
|
$2.0B | 926 | 26 | Clean |
| 30 |
Southfield · SEC-registered
|
$2.0B | 1,496 | 26 | Clean |
| 31 |
Bloomfield Hills · SEC-registered
|
$1.9B | 665 | 19 | Clean |
| 32 |
Bloomfield Hills · SEC-registered
|
$1.9B | 394 | 7 | Clean |
| 33 |
Farmington Hills · SEC-registered
|
$1.9B | 1,007 | 34 | Clean |
| 34 |
Detroit · SEC-registered
|
$1.8B | 10 | 20 | Clean |
| 35 |
Novi · SEC-registered
|
$1.8B | 2,066 | 16 | Clean |
| 36 |
Bloomfield Hills · SEC-registered
|
$1.8B | 13 | 30 | Clean |
| 37 |
Rochester · SEC-registered
|
$1.7B | 142 | 21 | Clean |
| 38 |
Detroit · SEC-registered
|
$1.7B | 4,816 | 37 | Clean |
| 39 |
Ada · SEC-registered
|
$1.6B | 10,265 | 38 | Clean |
| 40 |
Novi · SEC-registered
|
$1.6B | 881 | 17 | Clean |
| 41 |
Farmington Hills · SEC-registered
|
$1.6B | 1,166 | 21 | Clean |
| 42 |
Birmingham · SEC-registered
|
$1.5B | 693 | 20 | Clean |
| 43 |
Grosse Pointe Farms · SEC-registered
|
$1.5B | 80 | 10 | Clean |
| 44 |
Bingham Farms · SEC-registered
|
$1.5B | 1,176 | 31 | Clean |
| 45 |
Bloomfield Hills · SEC-registered
|
$1.5B | 9,144 | 68 | Clean |
| 46 |
Grand Rapids · SEC-registered
|
$1.4B | 337 | 11 | Clean |
| 47 |
Grand Rapids · SEC-registered
|
$1.3B | 2,520 | 45 | Flagged |
| 48 |
Grand Rapids · SEC-registered
|
$1.3B | 2,183 | 50 | Clean |
| 49 |
Kalamazoo · SEC-registered
|
$1.3B | 807 | 12 | Clean |
| 50 |
Portage · SEC-registered
|
$1.3B | 1,407 | 15 | Clean |
| 51 |
Rochester · SEC-registered
|
$1.3B | 1,663 | 22 | Clean |
| 52 |
Troy · SEC-registered
|
$1.3B | 537 | 8 | Clean |
| 53 |
Ann Arbor · SEC-registered
|
$1.2B | 431 | 7 | Clean |
| 54 |
Troy · SEC-registered
|
$1.2B | 2,365 | 11 | Clean |
| 55 |
Novi · SEC-registered
|
$1.1B | 318 | 10 | Clean |
| 56 |
Holland · SEC-registered
|
$1.1B | 2,473 | 24 | Clean |
| 57 |
Grand Rapids · SEC-registered
|
$1.1B | 293 | 14 | Clean |
| 58 |
Bloomfield Hills · SEC-registered
|
$1.1B | 285 | 10 | Clean |
| 59 |
Troy · SEC-registered
|
$1.1B | 404 | 27 | Clean |
| 60 |
Southfield · SEC-registered
|
$1.0B | 4 | 14 | Clean |
| 61 |
Troy · SEC-registered
|
$1.0B | 965 | 22 | Clean |
| 62 |
Detroit · SEC-registered
|
$1.0B | 12 | 16 | Clean |
| 63 |
Farmington · SEC-registered
|
$1.0B | 4,394 | 45 | Flagged |
| 64 |
Grand Rapids · SEC-registered
|
$1.0B | 498 | 7 | Clean |
| 65 |
Troy · SEC-registered
|
$968.7M | 998 | 13 | Clean |
| 66 |
Grand Rapids · SEC-registered
|
$966.7M | 1,814 | 48 | Clean |
| 67 |
Northville · SEC-registered
|
$937.0M | 596 | 11 | Clean |
| 68 |
Bloomfield Hills · SEC-registered
|
$932.1M | 193 | 10 | Clean |
| 69 |
Traverse City · SEC-registered
|
$929.0M | 1,055 | 10 | Clean |
| 70 |
Jackson · SEC-registered
|
$916.4M | 394 | 8 | Clean |
| 71 |
St. Clair Shores · SEC-registered
|
$913.7M | 453 | 9 | Clean |
| 72 |
Bloomfield Hills · SEC-registered
|
$906.8M | 253 | 6 | Clean |
| 73 |
Plymouth · SEC-registered
|
$892.7M | 291 | 4 | Clean |
| 74 |
Troy · SEC-registered
|
$870.6M | 2,877 | 54 | Flagged |
| 75 |
Ada · SEC-registered
|
$857.9M | 198 | 6 | Clean |
| 76 |
Birmingham · SEC-registered
|
$849.5M | 160 | 4 | Clean |
| 77 |
Troy · SEC-registered
|
$846.8M | 145 | 6 | Clean |
| 78 |
Clarkston · SEC-registered
|
$843.4M | 811 | 19 | Clean |
| 79 |
Brighton · SEC-registered
|
$825.1M | 2,259 | 88 | Clean |
| 80 |
Ann Arbor · SEC-registered
|
$811.4M | 2 | 11 | Clean |
| 81 |
Belmont · SEC-registered
|
$805.4M | 506 | 15 | Clean |
| 82 |
Birmingham · SEC-registered
|
$794.7M | 2,926 | 12 | Clean |
| 83 |
Wyoming · SEC-registered
|
$784.4M | 186 | 8 | Clean |
| 84 |
Novi · SEC-registered
|
$781.4M | 884 | 18 | Clean |
| 85 |
Holland · SEC-registered
|
$781.3M | 1,378 | 23 | Clean |
| 86 |
Grand Rapids · SEC-registered
|
$739.4M | 783 | 5 | Clean |
| 87 |
Birmingham · SEC-registered
|
$735.9M | 3 | 9 | Clean |
| 88 |
Birmingham · SEC-registered
|
$730.9M | 4 | 14 | Clean |
| 89 |
Fenton · SEC-registered
|
$726.5M | 1,098 | 18 | Clean |
| 90 |
Portage · SEC-registered
|
$725.5M | 665 | 12 | Clean |
| 91 |
Kalamazoo · SEC-registered
|
$724.5M | 356 | 4 | Clean |
| 92 |
Novi · SEC-registered
|
$716.0M | 512 | 12 | Clean |
| 93 |
Niles · SEC-registered
|
$712.5M | 4 | 14 | Clean |
| 94 |
Southfield · SEC-registered
|
$692.7M | 450 | 7 | Flagged |
| 95 |
Birmingham · SEC-registered
|
$691.0M | 14 | 11 | Clean |
| 96 |
Bloomfield Hills · SEC-registered
|
$684.0M | 324 | 12 | Clean |
| 97 |
Okemos · SEC-registered
|
$677.4M | 1,284 | 27 | Clean |
| 98 |
Bloomfield Hills · SEC-registered
|
$671.7M | 171 | 9 | Clean |
| 99 |
Mt. Clemens · SEC-registered
|
$670.6M | 1,512 | 14 | Clean |
| 100 |
Troy · SEC-registered
|
$657.7M | 66 | 1 | Clean |
Source: SEC Investment Adviser Public Disclosure Form ADV Part 1, refreshed monthly. Firms are placed in Michigan by the main office address on their filing, so a national firm with an office in the state may not appear here. Figures are self-reported and unverified. Information only — not advice or a recommendation.