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Start your Watchlist4,373 investment advisory firms are registered with a main office in California, together advising $23.10T for 15,160,923 clients. The 100 largest by assets under management are listed below; every figure comes from the firm’s own Form ADV filing.
| # | Firm | Assets | Clients | Staff | Record |
|---|---|---|---|---|---|
| 1 |
San Francisco · SEC-registered
|
$4.28T | 528 | 128 | Flagged |
| 2 |
Los Angeles · SEC-registered
|
$3.75T | 22,833 | 1,417 | Flagged |
| 3 |
Newport Beach · SEC-registered
|
$3.67T | 41,699 | 1,968 | Flagged |
| 4 |
San Francisco · SEC-registered
|
$1.72T | 856,597 | 946 | Flagged |
| 5 |
San Mateo · SEC-registered
|
$509.5B | 25,120 | 384 | Flagged |
| 6 |
San Francisco · SEC-registered
|
$466.6B | 740 | 336 | Clean |
| 7 |
Los Angeles · SEC-registered
|
$458.8B | 702 | 3,990 | Flagged |
| 8 |
Santa Clara · SEC-registered
|
$326.3B | 1,244,406 | 1,679 | Clean |
| 9 |
San Francisco · SEC-registered
|
$270.9B | 204 | 609 | Flagged |
| 10 |
Pasadena · SEC-registered
|
$185.0B | 31,897 | 137 | Flagged |
| 11 |
Los Angeles · SEC-registered
|
$183.3B | 373 | 905 | Flagged |
| 12 |
San Rafael · SEC-registered
|
$169.6B | 28,693 | 464 | Clean |
| 13 |
Los Angeles · SEC-registered
|
$158.2B | 482 | 194 | Clean |
| 14 |
Sausalito · SEC-registered
|
$152.1B | 33,901 | 208 | Flagged |
| 15 |
Santa Monica · SEC-registered
|
$149.1B | 760,289 | 307 | Flagged |
| 16 |
Pasadena · SEC-registered
|
$139.3B | 13 | 43 | Clean |
| 17 |
Irvine · SEC-registered
|
$139.3B | 579 | 121 | Flagged |
| 18 |
Menlo Park · SEC-registered
|
$117.7B | 38 | 227 | Clean |
| 19 |
San Francisco · SEC-registered
|
$117.5B | 846 | 513 | Clean |
| 20 |
San Francisco · SEC-registered
|
$110.4B | 45 | 120 | Clean |
| 21 |
La Jolla · SEC-registered
|
$107.8B | 561 | 978 | Clean |
| 22 |
Menlo Park · SEC-registered
|
$106.5B | 119 | 738 | Clean |
| 23 |
San Francisco · SEC-registered
|
$106.0B | 128 | 643 | Clean |
| 24 |
Irvine · SEC-registered
|
$97.8B | 120 | 248 | Clean |
| 25 |
Los Angeles · SEC-registered
|
$97.6B | 46 | 634 | Flagged |
| 26 |
Laguna Beach · SEC-registered
|
$96.8B | 6,735 | 102 | Clean |
| 27 |
Concord · SEC-registered
|
$91.8B | 456,452 | 859 | Flagged |
| 28 |
San Francisco · SEC-registered
|
$87.7B | 157 | 129 | Clean |
| 29 |
Los Angeles · SEC-registered
|
$85.6B | 117 | 96 | Clean |
| 30 |
Santa Monica · SEC-registered
|
$83.6B | 148 | 250 | Clean |
| 31 |
Menlo Park · SEC-registered
|
$82.2B | 60 | 168 | Clean |
| 32 |
Los Angeles · SEC-registered
|
$81.2B | 200 | 431 | Clean |
| 33 |
Los Angeles · SEC-registered
|
$78.5B | 91 | 377 | Clean |
| 34 |
Menlo Park · SEC-registered
|
$65.1B | 51 | 51 | Clean |
| 35 |
Los Angeles · SEC-registered
|
$62.2B | 1,562 | 103 | Clean |
| 36 |
Foster City · SEC-registered
|
$56.8B | 2,309 | 266 | Flagged |
| 37 |
Newport Beach · SEC-registered
|
$54.9B | 29,929 | 780 | Clean |
| 38 |
Menlo Park · SEC-registered
|
$53.5B | 1 | 194 | Clean |
| 39 |
San Francisco · SEC-registered
|
$52.1B | 66 | 355 | Flagged |
| 40 |
Los Angeles · SEC-registered
|
$51.9B | 118 | 263 | Flagged |
| 41 |
San Francisco · SEC-registered
|
$51.3B | 30 | 49 | Clean |
| 42 |
Menlo Park · SEC-registered
|
$50.0B | 51 | 132 | Clean |
| 43 |
Los Angeles · SEC-registered
|
$49.7B | 184 | 239 | Clean |
| 44 |
Marina Del Rey · SEC-registered
|
$48.5B | 54 | 213 | Clean |
| 45 |
Palo Alto · SEC-registered
|
$47.7B | 518,639 | 432 | Flagged |
| 46 |
Beverly Hills · SEC-registered
|
$47.7B | 150 | 253 | Flagged |
| 47 |
San Francisco · SEC-registered
|
$47.1B | 52 | 140 | Clean |
| 48 |
Newport Beach · SEC-registered
|
$45.9B | 172 | 64 | Flagged |
| 49 |
San Diego · SEC-registered
|
$45.3B | 259 | 54 | Clean |
| 50 |
Torrance · SEC-registered
|
$45.1B | 20,738 | 618 | Clean |
| 51 |
Los Angeles · SEC-registered
|
$43.5B | 5,167 | 170 | Clean |
| 52 |
Newport Beach · SEC-registered
|
$42.8B | 3 | 20 | Flagged |
| 53 |
Los Angeles · SEC-registered
|
$42.7B | 8,638 | 189 | Flagged |
| 54 |
Los Angeles · SEC-registered
|
$42.5B | 13,800 | 437 | Clean |
| 55 |
San Francisco · SEC-registered
|
$41.9B | 737 | 202 | Clean |
| 56 |
La Jolla · SEC-registered
|
$41.5B | 71 | 94 | Clean |
| 57 |
San Francisco · SEC-registered
|
$41.1B | 30 | 87 | Clean |
| 58 |
La Jolla · SEC-registered
|
$40.6B | 13,504 | 149 | Clean |
| 59 |
Los Angeles · SEC-registered
|
$40.6B | 42 | 103 | Clean |
| 60 |
Los Angeles · SEC-registered
|
$39.4B | 24,735 | 134 | Flagged |
| 61 |
Los Angeles · SEC-registered
|
$38.8B | 4,945 | 405 | Clean |
| 62 |
Aliso Viejo · SEC-registered
|
$38.6B | 7,532 | 244 | Clean |
| 63 |
Palo Alto · SEC-registered
|
$38.0B | 83 | 91 | Clean |
| 64 |
Newport Beach · SEC-registered
|
$37.5B | 915 | 195 | Flagged |
| 65 |
San Francisco · SEC-registered
|
$37.0B | 39 | 79 | Clean |
| 66 |
Los Angeles · SEC-registered
|
$36.9B | 98 | 64 | Clean |
| 67 |
San Francisco · SEC-registered
|
$36.7B | 6 | 102 | Clean |
| 68 |
Menlo Park · SEC-registered
|
$35.6B | 27 | 113 | Clean |
| 69 |
Folsom · SEC-registered
|
$33.6B | 29,297 | 493 | Clean |
| 70 |
Los Angeles · SEC-registered
|
$32.5B | 10 | 412 | Flagged |
| 71 |
San Francisco · SEC-registered
|
$32.3B | 458 | 24 | Clean |
| 72 |
El Segundo · SEC-registered
|
$32.0B | 42 | 73 | Flagged |
| 73 |
San Mateo · SEC-registered
|
$30.3B | 6,124 | 30 | Clean |
| 74 |
Santa Monica · SEC-registered
|
$29.8B | 75 | 173 | Clean |
| 75 |
Berkeley · SEC-registered
|
$29.4B | 22 | 158 | Flagged |
| 76 |
Newport Beach · SEC-registered
|
$27.8B | 33 | 66 | Clean |
| 77 |
Newport Beach · SEC-registered
|
$26.8B | 15 | 46 | Clean |
| 78 |
Palo Alto · SEC-registered
|
$25.5B | 2 | 2 | Clean |
| 79 |
Menlo Park · SEC-registered
|
$24.3B | 48 | 77 | Clean |
| 80 |
Menlo Park · SEC-registered
|
$23.8B | 32 | 117 | Clean |
| 81 |
San Francisco · SEC-registered
|
$23.6B | 46 | 45 | Clean |
| 82 |
Manhattan Beach · SEC-registered
|
$23.6B | 26 | 75 | Clean |
| 83 |
San Francisco · SEC-registered
|
$23.3B | 229 | 153 | Clean |
| 84 |
Los Angeles · SEC-registered
|
$22.5B | 9,833 | 241 | Clean |
| 85 |
Menlo Park · SEC-registered
|
$22.5B | 34 | 79 | Clean |
| 86 |
San Francisco · SEC-registered
|
$22.2B | 73 | 185 | Clean |
| 87 |
San Francisco · SEC-registered
|
$21.5B | 22 | 183 | Clean |
| 88 |
Westlake Village · SEC-registered
|
$21.3B | 1 | 44 | Clean |
| 89 |
San Francisco · SEC-registered
|
$21.2B | 14 | 161 | Clean |
| 90 |
Palo Alto · SEC-registered
|
$20.8B | 67 | 31 | Clean |
| 91 |
San Francisco · SEC-registered
|
$20.8B | 538 | 63 | Clean |
| 92 |
Carlsbad · SEC-registered
|
$20.1B | 44 | 1 | Clean |
| 93 |
Los Angeles · SEC-registered
|
$20.1B | 52 | 175 | Flagged |
| 94 |
Los Angeles · SEC-registered
|
$19.6B | 28 | 924 | Flagged |
| 95 |
San Francisco · SEC-registered
|
$18.9B | 16 | 96 | Clean |
| 96 |
Menlo Park · SEC-registered
|
$18.8B | 36 | 35 | Clean |
| 97 |
Los Gatos · SEC-registered
|
$18.5B | 30 | 38 | Clean |
| 98 |
San Francisco · SEC-registered
|
$18.3B | 59 | 67 | Clean |
| 99 |
Los Angeles · SEC-registered
|
$18.0B | 2,357 | 218 | Clean |
| 100 |
San Francisco · SEC-registered
|
$17.9B | 10,487 | 7 | Clean |
Source: SEC Investment Adviser Public Disclosure Form ADV Part 1, refreshed monthly. Firms are placed in California by the main office address on their filing, so a national firm with an office in the state may not appear here. Figures are self-reported and unverified. Information only — not advice or a recommendation.